A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
| School | State | Control | CCCU Member | ABHE Member | Total Bachelor's Degrees | Total Bachelor's Programs | Bachelor's Programs Partially Online | Bachelor's Programs Fully Online |
|---|---|---|---|---|---|---|---|---|
| Lawrence Technological University | MI | Private Non-Profit | No | No | 9 | 1 | 0 | 0 |
| Mercyhurst University | PA | Private Non-Profit | No | No | 0 | 1 | 0 | 0 |
| Culver-Stockton College | MO | Private Non-Profit | No | No | 8 | 1 | 0 | 1 |
| Indiana Wesleyan University-National & Global | IN | Private Non-Profit | No | No | 3 | 1 | 0 | 1 |
| University of Toledo | OH | Public | No | No | 0 | 1 | 0 | 1 |
| School | State | Control | CCCU Member | ABHE Member | Total Bachelor's Degrees | Total Bachelor's Programs | Bachelor's Programs Partially Online | Bachelor's Programs Fully Online |